Stuff we’re up to...
       
   

Top 20 Direct Marketing Agency Players

Our Chairman, Chris Barraclough is in at number 20 in Marketing Direct's list of the top Agency Players.  Click here to read the article.

  
 

 

   Marketing Direct features a case study on UIA Insurance and discuss how our approach is achieving ROI. Click here to read the article.  
         
       
   

 

Cliquez-vous maintenant!

 

 
 
 
Allo allo!
 
Comme vous might know je sera riding a Paris pour enlever les monnaies pour Bowel Cancer UK. Une cause tres pres de mon…er….bowel.
 
Le voyage a Paris est environs 200 de votre miles Anglais et je le commencerai 15th August 2008 pour trois jours. C’est difficile mais pas impossible par ce que je suis encore young et fit. Ahem.
 
Maintenant est votre opportunite de m’aider avec du sponsorship. So pourqoi non visitez ma page de Paris a Chris rides to Paris?  Le cliquez now avec votre souris.
 
Merci, merci bien!! Votre career will take off.
 
Si vous voulez decouvrir more au sujet do Bowel Cancer UK vous pourrez visiter leur site: Bowel Cancer UK
 
  
         
         
   
BEC wins radical BHF brief
 

                                                        		 
 


Following a competitive pitch through the AAR, we beat off two other agencies to pick up the brief for an exciting new programme to be launched by the British Heart Foundation (BHF).
The BHF provides a range of services to support patient care and provides vital information to sufferers and those most at risk of a heart condition. It is estimated that as many as 2.6 million people are living with heart and circulatory disease and that an estimated 5.5 million people in the UK aged 30+ are receiving treatment for high blood pressure.
 
It now wants to engage more directly with a larger audience through the creation of a service which will facilitate the development of long term relationships. BEC’s task will be to develop a strategy and branding for the service and then recruit people onto the scheme via responsive media – both on and offline.
 
Harry Sheward, Managing Director of BEC London said “this must be the most exciting brief from a charity for a long while. The strategic and logistical challenge is considerable and being able to recruit the right people at an acceptable ROI is not going to be easy. But we believe we have the creative approach and the plan that will deliver the numbers.”
 
Deborah Auty, Project Manager (Fundraising), added “we were particularly impressed with the creative approach that BEC recommended and the way they approached the data task. The creative struck exactly the right note for this radical new concept and we’re looking forward to working with them on a successful launch”.

  
         
 

 

Go Giddy Go!

 

 

  
 

Claire Giddy, BEC's fastest Account Handler ran the Flora London Marathon in an impressive 4 hours 43 minutes and 39 seconds. She has so far managed to raise over £4,600 for Bowel Cancer UK and after valiantly giving up alcohol for an entire week before the race, it’s no surprise that the glass of champagne on completion was her favourite part! If you'd like to sponsor our Claire just visit her justgiving site

www.justgiving.com/sponsorclairegiddy

  
         
         
   
BEC picks up Myla briefs!

  
 

Myla, the premier lingerie brand, appointed BEC London to develop a customer communications programme.

The CRM programme will operate across offline and online media and be driven by data insights that BEC London is currently working on.
 
Harry Sheward, Managing Director of BEC London said “Myla is a stunning brand and any agency would kill for a brief like this. We need to bring customers closer to Myla and give them more reasons to shop and indulge themselves, whilst maintaining the integrity of this cutting-edge-cool brand.”