Nectar is the largest UK loyalty scheme with around 25% of the adult UK population holding a card. It offers customers rewards for spending with a number of leading brands including Sainsbury’s, Debenhams, BP, American Express and EDF Energy

Our first task was to reposition the brand away from the mechanics of points collection towards the promise of rewards. Now to increase engagement, we’re offering ‘Treats’ rather than mere discounts, and we’re managing the migration from offline to digital comms and adapting to the new realities of online shopping.

“The team at BEC are an extension of our team and understand the complexity of our business. They’ve never let us down and because of their size they are nimble at reacting to our demanding deadlines and do so with enthusiasm and good humour.”

Claire Chandler,  LMG