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NAVTEQ is the world’s leading provider of digital maps for Satnav systems and we are working alongside Harvest Digital for a major business drive across Europe.
The main thrust of the work is to ensure customers keep their Satnavs up to date. The elements that comprise maps constantly change - new roads are built, restrictions are introduced as are other useful features such as hotels, cashpoints and petrol stations.
NAVTEQ’s geographic analysts and production personnel are making millions of changes and additions every day to provide users with the most up to date information.
Our campaign operates across Europe in 5 separate languages and includes direct mail along with online media. The first stage upgrades existing customers to be followed by a new ‘welcome programme’ with results being judged on a demanding ROI basis.
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We’ve generously put together a whole set of gifts for you to download at your pleasure. Click here to view your gifts! |
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