
This is the client that every agency wishes it had. Myla is the ultimate lingerie brand, offering a luxurious collection of lingerie along with a comprehensive range of accessories and toys. Having built a strong online and retail presence, Myla now wants to develop a relevant customer loyalty programme.
The programme is driven by data insights and operates across offline and online media to encourage repeat orders. The creative challenge is to accommodate the principles of loyalty that we know work within the style and tone of such a unique brand.
The communications brings customers closer to the brand and gives them more reasons to shop and indulge themselves. Results are tracked in terms of increased orders, larger order values and the number of participating customers.

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