For the launch of the imposing new 300C, our task was to find persuade and covert prospective customers  utilising on and offline media.

 Using past data and our own research we built a propensity model which dictated media selections

and helped dealers with their targeting.   

We needed affluent individual who would be attracted by our campaign proposition “Dare to be  different”. To keep advanced orderers warm, we sent out a beautiful “coffee table” brochure, while general prospects could access their own microsite, regularly updated with pre-launch news.